Privacy Policy

Effective Date: January 1, 2025 | Last Updated: April 13, 2026

At EMDR Unlocked, your privacy is extremely important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or engage with our services.

Information We Collect

We may collect personal information such as your name, email address, phone number, and other contact details when you:

• Use our contact forms
• Book a session or consultation
• Sign up for email updates or resources
• Purchase digital downloads or merchandise
• Call us or leave a voicemail
• Send or receive text messages (SMS) with us

How We Use Your Information

Your information is used to:

• Respond to inquiries and provide support
• Process bookings and payments securely
• Deliver resources and order confirmations
• Send text message (SMS) responses to phone and voicemail inquiries
• Improve our website and services
• Comply with legal obligations

Text Message (SMS) Communications

If you contact EMDR Unlocked by phone, voicemail, or text message, we may respond via text message (SMS) to the phone number you contacted us from. These text communications are:

• One-time informational responses to your inquiry (scheduling, insurance, general information)
• Not marketing communications
• Sent through Twilio, an industry-compliant communications provider

You can opt out of text messages at any time by replying STOP to any message. Reply HELP for assistance. Standard message and data rates may apply. Message frequency varies based on your inquiry.

Email Communication

If you provide your email address, we may occasionally send updates, offers, or relevant content. You can opt out at any time using the unsubscribe link in our emails.

Payment Information

All payments are processed securely through trusted third-party providers like Stripe. We do not store your full credit card information on our servers.

Therapy & HIPAA Compliance

Important: While we take your privacy seriously, please note that information submitted through our website forms, email, text message, or initial consultation booking is not protected under HIPAA until you become an established therapy client.

Once you are an established client, all therapy-related communications and records are protected under HIPAA and Massachusetts state confidentiality laws. We maintain separate, secure systems for clinical records that comply with all applicable healthcare privacy regulations.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes:

• SSL encryption for data transmission
• Secure hosting infrastructure
• Limited access to personal information on a need-to-know basis
• Regular security assessments

Third-Party Services

We may use third-party services for:

• Payment processing (Stripe)
• Email services (SendGrid)
• Text messaging / SMS (Twilio)
• Website analytics (Google Analytics)
• Advertising (Google Ads, Meta/Facebook)
• Scheduling (SimplePractice or similar HIPAA-compliant platforms for clients)

These services have their own privacy policies, and we encourage you to review them. We only work with reputable providers who maintain appropriate security standards.

Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device that help us:

• Remember your preferences
• Understand how you use our website
• Improve website functionality

You can control cookie settings through your browser preferences. Disabling cookies may affect some website features.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal requirements)
• Opt out of marketing communications
• Opt out of text messages by replying STOP
• Request a copy of your information in a portable format

Children's Privacy

Our services are intended for adults 18 years and older. We do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected information from a minor, please contact us immediately.

Data Retention

We retain your personal information only as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Clinical records for therapy clients are retained according to Massachusetts state requirements (typically 7 years for adults).

International Users

Our services are primarily intended for residents of Massachusetts. If you access our website from outside the United States, please be aware that your information may be transferred to and processed in the United States.

Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy regularly.

Contact Information

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Legal Compliance

We comply with all applicable privacy laws including:

• Health Insurance Portability and Accountability Act (HIPAA) for therapy clients
• Massachusetts Data Privacy Laws
• Telephone Consumer Protection Act (TCPA) for text communications
• General Data Protection Regulation (GDPR) principles where applicable